VoC Specialist · TEDx Speaker · CX Strategist · Workshop Facilitator

Feedback without a system is just noise.
47% of teams collect it
and do nothing on it.

I work with fintechs and startups to build Voice of Customer systems and customer experience strategies that reduce friction,automate processes with AI, create loyal customers, and turn raw user feedback into revenue-driving product decisions.

Book a Session See What I Offer
TEDx Mavili Square Snappi Bank Athens, Greece
Rodi Orfanidou - CX Strategist and TEDx Speaker
Featured Talk
"Customer Experience Feedback Portal: From Insights to Action" - TEDx Mavili Square
🏦
CX & VoC Strategist
Snappi - Greece's first ECB-licensed neobank
TEDx Mavili Square - Speaker & Workshop Facilitator
Snappi Bank - Built VoC System from Scratch
WCAG Accessibility - Certified Practitioner
Athens, Greece - Available Across Europe
About

From UX Designer to
CX & Voice of Customer Strategist

At Snappi - Greece's first ECB-licensed neobank - I grew from UI/UX Designer into a Voice of Customer and CX Strategist role within the commercial department. I built the feedback infrastructure that connects what customers feel to what the product does next.

I work across UX research, accessibility, onboarding flows, and CX systems in a regulated environment where clarity and trust are non-negotiable. Every decision I make is grounded in real user insight - not assumption.

Beyond my day role, I speak and facilitate workshops on human-centered design and customer experience. I've spoken at TEDx Mavili Square and facilitated sessions that produce tangible outputs - journey maps, personas, feedback systems - built hands-on alongside your team using a structured methodology, not generic advice.

3+
Years building CX systems in regulated fintech
1st
ECB-licensed neobank in Greece - where I built VoC from zero
Rodi Orfanidou presenting to audience
Rodi Orfanidou explaining persona
Rodi Orfanidou workshop group activity
"Most teams collect feedback. Few build a system that turns it into decisions."
TEDx Mavili Square
Consulting

Three ways I work
with your team

Whether you need a quick diagnosis or a full system build, I work with early-stage fintechs and startups on three structured engagements.

01
CX Audit
Find where your experience breaks before your customers leave. A structured review of your onboarding, support, and key friction moments - delivered as a prioritized action plan.
  • Review of onboarding flow & support touchpoints with improvement recommendations
  • Accessibility spot-check (WCAG basics) to broaden your customer base
  • Written report: top 5 CX gaps + prioritized next steps
  • Delivered in 1 week
02
Journey Mapping & Persona Workshop
Align your team around the real customer before you build or scale. A facilitated session that produces a shared understanding of who your user is and where they struggle.
  • 1 full-day facilitated workshop (remote or Athens-based)
  • Customer journey map or persona co-created with your team
  • Insight synthesis doc: key moments of truth, drop-off points, quick wins
  • 1 prep session + 3-day turnaround on deliverable
03
VoC System Setup
Build the feedback infrastructure you don't have yet. From survey logic to monthly insight reports - I set up the system, then hand it off fully documented.
  • Feedback infrastructure setup (survey logic, NPS, in-app or email, automation)
  • Monthly insight report: what customers say, what it means, what to do
  • One 60-min strategy call per month
  • Month 1 setup · Months 2–3 rhythm + full handoff documentation
Speaking

Talks that make
rooms think differently

I speak on customer experience, human-centered design, and the gap between what companies think users want and what users actually need. My talks are practical, direct, and built around real work - not theory.

I've spoken at TEDx Mavili Square and facilitated workshops that bring audiences into the content rather than just presenting at them. Available for conferences, corporate events, accelerators, and universities across Greece and Europe.

Featured Talk · TEDx Mavili Square
Customer Experience Feedback Portal: From Insights to Action
TEDx Mavili Square · Athens, Greece · 2026
Featured Workshop - From Customers to Co-Creators: Banking Tailored to Your Needs: Banking Tailored to Your Needs
🎤
Keynote Talk
25–45 minute talk for conferences, corporate events, or TEDx-style formats. Tailored to your audience and theme.
🗺️
Interactive Talk + Workshop
A combined format: a short talk that sets the stage, followed by a structured hands-on workshop. 90 minutes total.
🏛️
Panel & Fireside
Available for moderated panels and fireside conversations on CX, fintech product design, and customer-led growth.
Workshops

Hands-on sessions that
produce real output

Every workshop ends with something tangible - a journey map, a persona, a feedback system design, or a prioritized action list. No theory without practice.

🗺️
Customer Experience & Journey Mapping
Teams walk through their product experience as their customers do - identifying friction, moments of delight, and gaps. Produces a journey map your team can actually use.
For: Product, Commercial & CX Teams
🧠
Human-Centered Design & Co-creation
A structured co-creation session that moves teams from assumptions to user insight. Combines empathy mapping, ideation, and prioritization in one session.
For: Startups, Innovation Teams & Conferences
📡
Voice of Customer & Feedback Systems
Practical workshop on building a feedback culture - from choosing the right feedback channels to turning raw input into structured insight your team acts on.
For: Fintechs, Startups & Growth Teams
Audiences

Who I work with

🏦
Fintechs & Startups
Early-stage teams who need to build customer systems before they scale.
🚀
Accelerators & Labs
Cohorts that need to design for real users, fast - without a 6-week research project.
🎓
Universities
Economics, business, and design students learning to think from the customer out.
🎙️
Conferences & Events
Organizers who want a speaker that turns passive audiences into active participants.
FAQ

Common questions

What is a VoC system and do I need one? +
A Voice of Customer system is the infrastructure that collects, organizes, and turns user feedback into decisions. If your team is making product decisions based on gut feeling or scattered support tickets - you need one.
Do workshop participants need a design background? +
Not at all. The workshops are built to work for people with no design experience. The best insights often come from participants who've never thought about UX before.
How long does a workshop last? +
The conference format runs 25 minutes. The full workshop format runs approximately 90 minutes. Both adapt to your time constraints and audience size.
Are you available outside Greece? +
Yes. Based in Athens, available for events across Greece and Europe. Travel logistics can be arranged as part of the engagement.
Can the consulting or workshop be tailored to my industry? +
Absolutely. Built for fintech but the methodology transfers to any product or service context. Personas, friction scenarios, and framing all adapt to your domain.
What does booking look like? +
Send an email with your event date, audience size, and context - or use the contact button below. I respond within 48 hours with a proposal tailored to your goals.
Let's work together

Ready to build something
your customers will love?

Tell me about your event, your team, or your challenge. I'll come back within 48 hours with a proposal that fits your goals.

Send a Booking Enquiry
orfanidu.rodi@gmail.com
LinkedIn
Athens, Greece